Laboratory Manual for Exercise Physiology, Exercise Testing, and Physical Fitness

Laboratory Manual for Exercise Physiology, Exercise Testing, and Physical Fitness is a comprehensive text that will provide students with meaningful lab experiences–whether they have access to sophisticated laboratories and expensive equipment, or they are looking for procedures that can be done without costly materials. It will be a useful resource as they prepare for a career as an exercise science professional, athletic trainer, coach, or physical educator. The more than 40 labs cover seven major components of physical fitness. They are practical and easy to follow, consisting of a clear, logical format that includes background information, step-by-step procedures, explanatory photographs, sample calculations, norms and classification tables, and worksheets. Lab-ending activities and questions provide additional opportunities to practice the procedures and explore issues of validity, reliability, and accuracy. Readers will find this manual a valuable tool in learning to apply physiological concepts and to perform exercise tests, as well as an essential resource for any career involving physical fitness and performance testing.

Social Media in Sport Marketing

From the Preface: “Not surprisingly, companies of all sizes are using social media as part of their marketing and public relations efforts. The growth of the social media phenomenon and constant advances in technology obviously create unique and powerful opportunities for those able to capitalize on them. The question is how best to do so? Social Media in Sport Marketing has been created to help answer this question as it pertains to sport organizations.” Written from the perspective of sport professionals, this brief but thorough text explores the concepts, tools, and issues surrounding social media and marketing, with reader-friendly examples and applications specifically from the world of sports. The authors connect industry-specific content with current trends in social media and provide readers with a balance between theory and experience. Instructors and students can use the book as a primary resource for teaching and learning about traditional sport marketing/public relations principles as they relate to social media. Instructors will appreciate the inclusion of case studies, which can be used to generate discussions; students will benefit from the numerous examples. The book can also serve as a guidebook for those who want to put ideas into action immediately. The experienced author team includes a sport marketing professor as well as practitioners involved in social media project management and development.

Leisure and Urban Processes

First published in 1989. Focusing on leisure and policy in West European cities, this interdisciplinary study is written by leading policy analysts and academics from six European Community states: Belgium, France, Greece, Italy, the Netherlands, and the United Kingdom. The emergence of leisure as a significant area of public policy in both developed and developing economies has been recognised only relatively recently, and this book was the first to deal with urban leisure policy in a European context. Common themes in this study include the use of tourism as a strategic tool for the economic regeneration of cities, leisure as a vehicle of community development and of social integration, and the role of leisure in the development of socialist municipal policy programmes. This book should be of interest to policy makers in local government, lecturers and students of development, tourism, economics, and urban studies.

English Rural Society, 1200-1350

This title, first published in 1969, is concerned with historic documents and their uses, and with a discussion of living standards among the peasants, as it is the author’s belief that any worthwhile discussion is impossible without an understanding of the sources and their limitations. With its emphasis on the controversial and debateable, this book is admirable proof that a study of medieval history is not merely a matter of memorising facts.

Theoretical Issues in Reading Comprehension

Research in cognitive psychology, linguistics, and artificial intelligence – the three disciplines that have the most direct application to an understanding of the mental processes in reading – is presented in this multilevel work, originally published in 1980, that attempts to provide a systematic and scientific basis for understanding and building a comprehensive theory of reading comprehension. The major focus is on understanding the processes involved in the comprehension of written text. Underlying most of the contributions is the assumption that skilled reading comprehension requires a coordination of text with context in a way that goes far beyond simply chaining together the meanings of a string of decoded words. The topics discussed are divided into five general areas: Global Issues; Text Structure; Language, Knowledge of the World, and Inference; Effects of Prior Language Experience; and Comprehension Strategies and Facilitators, and represent a broad base of methodology and data that should be of interest not only to those concerned with the reading process, but also to basic science researchers in psychology, linguistics, artificial intelligence, and related disciplines.

Language Policy, Culture, and Identity in Asian Contexts

Bringing together scholarship on issues relating to language, culture, and identity, with a special focus on Asian countries, this volume makes an important contribution in terms of analyzing and demonstrating how language is closely linked with crucial social, political, and economic forces, particularly the tensions between the demands of globalization and local identity. A particular feature is the inclusion of countries that have been under-represented in the research literature, such as Nepal, Bangladesh, Brunei Darussalam, Pakistan, Cambodia, Vietnam, and Korea. The book is organized in three sections: Globalization and its Impact on Language Policies, Culture, and Identity Language Policy and the Social (Re)construction of National Cultural Identity Language Policy and Language Politics: The Role of English. Unique in its attention to how the domination of English is being addressed in relation to cultural values and identity by non-English speaking countries in a range of sociopolitical contexts, this volume will help readers to understand the impact of globalization on non-English speaking countries, particularly developing countries, which differ significantly from contexts in the West in their cultural orientations and the way identities are being constructed.   Language Policy, Culture, and Identity in Asian Contexts will interest scholars and research students in the areas of language policy, education, sociolinguistics, applied linguistics, and critical linguistics. It can be adopted in graduate and advanced undergraduate courses on language policy, language in society, and language education.